Professor David Waterman talks at STIDA Awards
Incredibly impressed to hear Prof. David Waterman MDes (RCA) give a keynote speech at the Sichuan Taiwan Design Awards. Presentation illustrated how the industry draws attention to highly visual designs that look pretty, but sell in small numbers to very niche markets and how the industry is at odds with its origins and won't be respected until it takes itself seriously. Also gave examples of designers and manufacturers working in smart ways to punch well above their weight and create exceptional brand experiences. Very diverese and impressive talk.