Professor Waterman talks to MIT in Hong Kong Polytechnic about the value of Design in business &
Monday the 16th saw Professor David Waterman Speaking, to an incubation unit of MIT visiting Hong Kong Polytechnic, about the value of design. An excellent presentation that focused on the way famous designers have given the industry a bad name and how companies like Deep Blue work with clients afterwards to put things right. He illustrated ways designers can use intellectual templates to judge ideas by in order to use his technique of 'appropriate innovation'. Very inspiring and intelligent design done right.